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  • Writer's pictureKshitij

What is SEO & SEM really?

Let's be clear of one thing, the whole of "online world" is a near replica of the "offline world". Rather real world. At least that's what the attempt is.

So if I, for some unfortunate reason, need to consult a doctor, what do I do? 20 years ago, I would have asked around. Friends, colleagues, possibly relatives. And they would have given their suggestions. Their suggestions were either coming from their own experiences or from other's suggestions or experiences they might have heard.

Fast forward today. We ask the same question to Google. And what does Google do?

It does pretty much the same thing. It gives list of results largely based on 2 things.

  • What does the doctor say about themselves? If the doctor or clinic has a website.

  • What other's have to say about the doctor? People writing about their experiences in their blogs or leaving a review about their experience on various forums or review sites.

Any organization wanting to appear "right on top" for queries on Google has to essentially focus on the two things.

  • Create relevant content which answers questions people are asking online

  • And market their product(s) and/or service(s) through paid ads

Our team designs your online marketing strategy keeping these two things in mind. We first encourage you to market your product(s) and/or service(s) through Google Ads. Parallely, we help you develop relevant content.

Over a period of time, the idea is to reduce dependency on paid advertisement and grow traffic organically.

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